Digital Marketing Analytics
Plan and measure a campaign for a student-run initiative using real traffic data.
Internship with[Partner company]- Duration
- 6 weeks
- Mode
- Remote
- Weekly effort
- 6–8 hours
- Level
- Beginner
- Next cohort
- Dec 2026
- Fee
- ₹3,999
Overview
A student-run initiative wants to grow its audience but has never measured what's actually working. You will plan a short campaign, set up measurement properly, and report on it with real numbers.
The emphasis throughout is measurement discipline: defining what success means before you launch anything, not explaining a number after the fact.
Learning outcomes
- Set measurable goals for a marketing campaign before launch
- Set up and verify analytics tracking correctly
- Plan a multi-channel campaign calendar
- Read campaign data without fooling yourself with vanity metrics
- Write a campaign brief a stakeholder can approve quickly
- Present results with honest caveats, not just highlights
Project deliverables
Programme structure
- Orientation & goal-settingMeet your mentor, review the brief, and agree what success looks like before anything launches.
- Milestone 1 · Campaign planDraft the campaign plan: audience, channels, goals and how each will be measured.
- Milestone 2 · Tracking setupSet up and verify analytics tracking so every number in the final report is trustworthy.
- Milestone 3 · Content calendarPlan the campaign's content and posting schedule across channels.
- Run & monitorThe campaign runs; check in on early data and adjust if something is clearly off.
- Final project reviewSubmit the results report with honest caveats. Completion decision within five working days.
About the partner company
[Two or three sentences about the company, its product or services, and the team interns will work alongside.]
Mentor guidance
Your mentor is a practitioner from the partner company. Their role is to review, question and guide — not to do the work for you. Our coordinators support you throughout.
Completion criteria
A certificate is issued only when every criterion below is met. You can track each one from your dashboard.
- Every milestone submitted and reviewed
- The minimum rubric score met on each milestone
- Final project review passed
- Original work, in line with the academic integrity policy
Certificate details
Issued digitally with a unique ID and QR code. It records:
- Your name, internship title and partner company
- Duration and completion date
- Skills assessed by your mentor
- A public verification link
Eligibility
- Who can apply
- Students currently enrolled in an undergraduate, postgraduate or diploma programme in India.
- Prerequisites
- No prior analytics tool experience required — setup is covered in week one.
- You will need
- A laptop and an email address you can use to request analytics access.